By Natasha Hong. What is it? Spanish for “miracle”, Milagro’s Mexico City-bred founders Danny Schneeweiss and Moy Guindi partnered with a former big brand distiller, Pedro Juarez, and gave him free rein to realise his vision for tequila. In the entry-level Joven, this translates into a liquid with a powerful nose of black olive brine, […]
Founder of Ocho tequila, tequila ambassador and the man credited with introducing the spirit to Europe, Tomas Estes discusses the issues facing the category right now. By Jonathan White.