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Exclusive: Symphony Loo reveals her new role

Symphony Loo is Campari Group’s new regional brand ambassador for Southeast Asia. By Holly Graham.

After leaving her role as beverage manager for The Dandy Group in Singapore (Neon Pigeon, Fat Prince and Summerlong), today Campari Group announces Symphony Loo as its new regional brand ambassador for Southeast Asia.

Winner of last year’s Rising Star award at The Bar Awards Singapore 2017, previous DRiNK covergirl and bartender wellness warrior, Symphony is a self-confessed Negroni lover – so much so, she even has one tattooed on her arm.

Of the role, Symphony says: “It’s a really exciting time to get involved with such an iconic brand like Campari. The first ever Campari Asia bartender competition has just kicked off and I’m looking forward to encouraging talented members of the bar industry to experiment – not only with classic Campari cocktails – but also to invent modern classics in honor of the Negroni 100-year celebrations. This role will definitely bring me new challenges and I can’t wait to work with the team on the many projects we have in the pipeline.”

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Mikkel Lindsted, commercial manager for Southeast Asia added: “Symphony’s role will be to build brand awareness and engagement of Campari’s key brands in the bar world. She will also drive new drinking strategies across the region such as ‘Drink Italian’ and ‘Aperitivo Hour’, as well as building partnerships and driving our bartender advocacy efforts. She’ll also work closely with our commercial team to recruit, develop and lead our team of local brand ambassadors in key cities across Southeast Asia.”

Following Symphony’s arrival, JungleBird (Kuala Lumpur) co-founder Divyesh Chauhan will remain in KL and move into a specialist role as a brand ambassador dedicated to brown spirits, focusing on Glen Grant, Appleton Estate and Wild Turkey.

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